KATE SOMERVILLE X ULTA BEAUTY LAUNCH campaign

Kate Somerville brought me on to imagine and design a playful, imaginary pop-up to life for April Fool’s Day — part of a larger campaign announcing the launch of select Kate Somerville products at Ulta Beauty.

The goal? Create a space so fun and on-brand that their audience would wish it existed in real life. Each room reimagined a signature product line as a dreamy, sensory space: an orange, sand-floored spa for ExfoliKate, a calming blue room with water floors for HydraKate, and a moody purple room with a dripping ceiling and counter for their Goat Milk collection.