EADEM SOCIAL + FACIAL CLUB
Nourishment is a big theme for me this year, and skincare is one of the things I want to lean into more especially with Black-owned brands and products, not just because that's what THE GIRLS ARE doing but because melanated skin requires a different kinda love.
With that said, EADEM has always been a fave to watch throughout the years. INFULL TRANSPARENCY, I HAVENโT HAD A CHANCE TO TRY THEIR PRODUCTS BUT I WAS INSPIRED ENOUGH TO DESIGN THIS CONCEPT, the Eadem Social + Facial club - think Soho House meets facial studio!
When initially ideating for this concept, doing a retail store was the first thing that came to mind but I decided instead on something that reflected their desire for community while also keeping top of mind that this is still a skincare brand with products.
When it came to the design, it was important to reflect Eadem's modern yet earthy and grounded nature as they highlight the important role ancestral rituals and ties play in your skin and skincare. People need to feel this when they enter the space. Also, considering the different skin tones it's audience represents was crucial. The textures and colors needed to be rich and deep and the atmosphere needed to feel warm and inviting. You'll also see different aspects of their philosophy on the walls as a constant reminder of what they stand for and the community they're cultivating. The space needed to embody all of this even down to the selection of the music chosen for the video had to wrap all this in a nice warm and cozy bow!
Yesss I did a video this time y'all!!! I stretched myself and I'm so proud of me! Not gonna lie, I still have some work to do as some of the effects I used in the images weren't translated in the video but we continue on lol.
๐๐ช๐ด๐ค๐ญ๐ข๐ช๐ฎ๐ฆ๐ณ: ๐๐ถ๐ด๐ต ๐ด๐ฐ ๐บ๐ฐ๐ถ ๐ฌ๐ฏ๐ฐ๐ธ - ๐ต๐ฉ๐ช๐ด ๐ค๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต ๐ช๐ด ๐ฑ๐ถ๐ณ๐ฆ๐ญ๐บ ๐ข๐ณ๐ต. ๐๐ฉ๐ช๐ด ๐ช๐ด ๐ซ๐ถ๐ด๐ต ๐ข ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ "๐ธ๐ฉ๐ข๐ต-๐ช๐ง" ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต ๐ข๐ฏ๐ฅ ๐ช๐ด๐ฏ'๐ต ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐กโ๐๐ ๐๐๐๐๐ ๐ช๐ฏ ๐ข๐ฏ๐บ ๐ฐ๐ง๐ง๐ช๐ค๐ช๐ข๐ญ ๐ธ๐ข๐บ. ๐๐ต'๐ด ๐ด๐ช๐ฎ๐ฑ๐ญ๐บ ๐ฎ๐บ ๐ช๐ฎ๐ข๐จ๐ช๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ธ๐ฉ๐ข๐ต ๐ข ๐ฅ๐ณ๐ฆ๐ข๐ฎ ๐ด๐ฑ๐ข๐ค๐ฆ ๐ญ๐ช๐ฌ๐ฆ ๐ต๐ฉ๐ช๐ด ๐ฎ๐ช๐จ๐ฉ๐ต ๐ญ๐ฐ๐ฐ๐ฌ ๐ญ๐ช๐ฌ๐ฆ!
๐๐ณ๐ช๐จ๐ช๐ฏ๐ข๐ญ ๐๐ ๐ด๐ฑ๐ข๐ต๐ช๐ข๐ญ ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต. ๐๐ญ๐ญ ๐ณ๐ช๐จ๐ฉ๐ต๐ด ๐ณ๐ฆ๐ด๐ฆ๐ณ๐ท๐ฆ๐ฅ. ๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ณ๐ฆ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ฆ, ๐ถ๐ด๐ฆ, ๐ฐ๐ณ ๐ณ๐ฆ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฑ๐ณ๐ฆ๐ต ๐ต๐ฉ๐ฆ ๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ด ๐ฐ๐ณ ๐ค๐ฐ๐ฏ๐ค๐ฆ๐ฑ๐ต๐ด ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ฑ๐ฆ๐ณ๐ฎ๐ช๐ด๐ด๐ช๐ฐ๐ฏ.
